Thank you all for a great first day -- we're already at 57% of our goal! 🎉 🎉 🎉 

To celebrate, we wanted to talk a bit about ✨cover design✨, especially since, for those of you who have been following the project before launch, you may have noticed quite a change in the branding and cover design of the comic.

The original pitch for the comic was a "romantic comedy," so we designed the cover to have a light-hearted visual tone that emphasized the irony of the situation. However, as we were prepping for the launch of this campaign and were talking about the story with other people, we realized that the story itself was too dramatic to fit the cover and branding we had set up. In fact, there's an entire spread that was absolutely nowhere near the wheelhouse of "rom-com."

Once we realized we had to kill our darling, the cover got scrapped entirely and replaced with new art, new fonts, new everything — all within the last week before this campaign got launched!

So that's how we got here. Additional ramblings and early sketches of the cover design will be in our "Making Of" zine, which details every step of our creative process, from idea to script to final pages and designs. If that's your jam, be sure to grab a copy!

~Lee Evans