Updates "cost" 10 minutes. Silence "costs" reputation, which will cost you more. In the long run, because no one will trust you, and if no one trusts you, no one will give you their money. We've already had too many "Black Anvil" projects to be wise to how things can go. Y'all aren't doing small studios any favors by dodging responsibility. Responsibility is demonstrated by transparency and consistency. If you want business in the future, I'd suggest you get after it.