65 million years ago, one asteroid set off a chain of events that reshaped life on Earth forever. While the dinosaurs’ reign came to a sudden and dramatic end, their extinction paved the way for mammals — and eventually, for us. Today, our fascination with dinosaurs and mass extinction events remains as strong as ever, blending science, pop culture, and a little bit of cosmic irony.
From museum skeletons to blockbuster films, dinosaurs continue to capture imaginations across generations. But behind the spectacle is one of the most dramatic turning points in Earth’s history — a story of impact craters, global climate shifts, and an ecosystem reset that changed the course of evolution.
And as a head start—we already produced the Look Up! pin before the campaign even started!
We’re proposing a new series of enameled pins inspired by the extinction of the dinosaurs — a collection that mixes science, humor, and plain-old cosmic bad luck (depending on who you ask). This set features six designs, each offering a different take on one of Earth’s most infamous mass extinction event.
From top left to bottom right:
Fossilized But Not Forgotten
Defend Earth
Asteroid: 1 / Dinosaurs: 0
Look Up!(prototype already produced)
Stay Unextinct(previously released as a pin)
Remember Chicxulub(previously released as a t-shirt)
A few of these designs have appeared before in other merchandise, and Look Up! and Stay Unextinct have already been produced as pins. The remaining designs are ready to be adapted into enamel pin form for the first time — and with your support, we’ll bring the full set to life.
The Dinosaur Extinction pins are hard enamel with dyed black nickel line work, giving each design bold contrast and clean detail. While the shapes vary slightly depending on the artwork, all pins are designed to feel uniform as a set, each measuring around 1.5” in size.
All six planned pins. If additional deisgns are unlocked, we will update this image.
These are solid, weighty pins — small enough for jackets, bags, or boards, but with enough detail to stand out. Each pin comes with a rubber clasp back for extra security, so they stay put wherever you pin them.
As a campaign backer, you’re getting early access pricing: pins will be approximately 15% off during the campaign. Once produced, individual pins will retail for $8.50, while the 3.5” round stickers will be $4 each.
All backers will have access to the full Dinosaur Extinction pin set and other options right from the start. But as the campaign grows, we’re also planning to unlock additional designs through stretch goals.
First 48 Hours If you join the campaign in the first 48 hours we will throw in a free “Stay Unextinct” 3.5" sticker.
Returning Backer Bonus:
A free bonus pin will be offered to returning backers (early design concept sketched above) as a thank you for your continued support. (The bonus pin will also be available as an add-on for new backers.)
Followers Bonus: A free KickAsteroid sticker. Originally produced for The Planetary Society in 2016.
Stretch Goals:
$4,500 — Unlock Stretch Goal Dinosaur Space Program Pin (design in development)
$5,500 — Unlock Stretch Goal Fossilized But Not Forgotten T-Shirt (See the pin design)
$6,000 — Unlock Stretch Goal KickAsteroid Pin (See the sticker design)
These stretch pins will follow the same specs as the core set: hard enamel, dyed black nickel line work, and ~1.5” in size.
Launch Week (mid-June): The campaign launches and runs for approximately four weeks. All six core designs are already prepped for production, with one design (Look Up!) fully produced and in hand.
Campaign End (mid-July): Once the campaign ends, BackerKit will begin processing pledges while we prepare the surveys.
Surveys (late July / early August): Surveys will go out roughly two weeks after the campaign closes. BackerKit requires a short holding period before surveys can be locked and finalized.
Samples & Production (July–August): While surveys are being completed, we’ll move forward with producing samples of any new designs that haven’t already been prototyped. Once samples are approved and surveys are around 75% filled, the full order will be placed.
Shipping (late August / early September): Once pins arrive at our studio, we’ll begin packing and shipping rewards to all backers who’ve completed their surveys.
We will accept returns for refunds. Often you can write RTS (US only) and drop it back to us in a US postbox to avoid shipping fees. Our envelopes are re-sealable.
For any flaws or damaged pins, simply provide image evidence of the damage and we will send out a replacement. In many cases, you will not be required to return the item.
