Probably the first thing is PB needs to take communication seriously when crowdsourcing. It's a full-time job of communicating or people don't part with their money. The backers are sophisticated enough that creators have to meet their expectations. Also, this is a FOMO experience, so the creator has to keep it exciting. Radio silence kills your campaign more than anything else. Advertising is like voodoo, nobody knows how or if it will work, very expensive voodoo. PB interest is small, but we're willing to pay. Start expectations at worst-case, and build into best-case. The starting goal before any stretch stuff comes out is too high and disheartens people that know how difficult crowdsourcing can be. Especially the fans that have been burned already. Also probably ship TMNT for the good will and use that to advertise RIFTS. Happy customers are repeat customers, so get them when they're happy. Does PB have free basic tools and an SRD, a web application for character creation and management, and a website marketplace for 3rd party content that integrates with that character creation site? Those things make it easy for the customer to play the game and bring friends into the mix. I'd start with getting those things off the ground first as they're what the current customer expects. PB has had fans willing to do the web work for free for decades, it's just everyone is afraid of getting sued by them. Get those simpler things working and show you're growing and the people who want to believe in PB will be there. Also, BK is relying on you for advertising, not the other way around. They don't have the reach or a real "front page" to highlight you on where other people will go and see the campaign passively. Also, show what the game offers without having to watch an 8 hour video. Multiple 2-3 minute clips highlighting a couple of great things that will be fun, even if it's just player classes and what's exciting about them. There's a reason the billion dollar companies market a certain way, that's what makes them billion dollar companies. Also, there are multiple versions of RIFTS now, so you've split your player base. Are you doing SW or original PB? Can you do both? If you can't, then make a place with one that's new for players to use as a sandbox, like how WotC is giving away Greyhawk in the new DnD version. Pick one thing from each system, make an equivalent for the free side that's got the coolest feature of each one and put it in a free SRD. Then you can keep your IP intact but have a free offering to get people started. These are probably not new suggestions, but maybe it's time to listen as the player base is aging out of anything but being put in a home.