Peak Design started in 2010 when founder-to-be Peter Dering took a 3-month trip around the world. During the trip he discovered that travelling with a DSLR camera wasn’t very fun. When Peter returned home, he immediately started working on a solution that would become the Peak Design Capture Camera Clip. He raised $364,698 from 5,258 backers on Kickstarter back in 2011 laying a strong foundation for the Peak Design brand.
Due to their high backer count, Peak Design became an early BackerKit customer and used the software platform to handle their backer management needs. The company has continued using BackerKit for every subsequent project including its record breaking campaigns from 2015 and 2016, the Everyday Messenger and Everyday Backpack which raised $4,869,472 and $6,565,782 respectively.
BackerKit provided the customer management platform that Peak Design needed to keep fulfillment on track and allow employees to focus on manufacturing. Being able to manipulate information, process backers in batches, and get structured data out of the application supercharged Peak Design’s operations.
Making sure that backers get the right rewards at the right time is key to building a loyal customer base that will be excited to back your next campaign. You build and earn a strong reputation during your successful crowdfunding campaign. But if you mismanage the fulfillment stage, you are losing some of that reputation and blocking yourself off from repeat success.
