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PROJECT UPDATE
Price Johnson
CREATOR
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3 days ago

Project Update: Planning our Initiatives (Tariffs Part 2)

Planning our Initiatives - April 22nd, 2025 by Price Johnson, COO Cephalofair Games


Today’s project update will touch base on several aspects of our last major update “Tariffs & Tabletop” which if you haven’t, we’d invite and recommend reading HERE

—-------------------------------------------------------------------------

Hello Everyone,

This is Price Johnson back again this week to provide some project and industry-wide updates. Apologies to all of our international backers, as we know EVERYONE is tired of talking about U.S. tariffs at this point - but the reality is they impact our entire project so feel it important to keep you all informed. 

(Mini Update: Due to a delay between our manufacturer and freight forwarding company, containers for EU/UK/Asia we NOT picked up yet as previously estimated. We’re being told dates are being resecured now with an estimated pickup by the first week of May - now to include also AU and NZ. Confirmations and next wave shipments will be communicated in the May 6th update. We have no update on U.S. copies at this time, but will keep U.S. backers posted as we approach what would be our target ship date as to what options we have.)

FIRST, THANK YOU!

I want to start by first and foremost thanking our backer community IMMENSELY for their gracious understanding, support, encouragement, and thoughtful questions posed after our last update regarding U.S. tariff policy and the state of the board game industry. Lots of good questions and conversations that kept me well up until the early morning, feeling both energized by your support and eager to help communicate/educate what tariffs mean for board games.

I can’t emphasize how stressful the last month or two has been for us internally at Cephalofair, as well as each of our peers across the publishing space. Retailers, distributors, publishers, designers, artists, writers — everyone across our space is currently impacted in one shape or form and are sharing their stories on a daily basis. More time in the last two weeks has unfortunately been spent on strategy, consulting, legal, public awareness, political advocacy, and operational pivoting than we’d like, I’ll tell you that for free.

CNN contacted us regarding U.S. tariff policy and it's disruption to our industry.

Some of those recent industry stories include:


We are very fortunate to work in an industry as collaborative as tabletop games, and continue finding inspiration in each other as professional peers and in our governing associations of GAMA and The Toy Association which both continue putting hard work into public awareness, political lobbying, and broad industry updates as tariff policy continues to evolve.

Game Manufacturers Association (GAMA) of which Cephalofair is a member.


Q. So what are we seeing right now in the U.S.?

Well, U.S. tariffs are still a combined total of 145% on all non-exempt products sourced from China, so not much has changed on that front. An AP News article tonight suggests a tide may be turning as the U.S. Treasure Secretary suggests "trade war with China is not ‘sustainable’", but we can't count our chickens before they hatch as this administration has been far to unpredictable. 

Freight is actually fairly affordable, as you can imagine the U.S. has seen a significant drop in demand coming this way from China. This is nice, but not even close to cover a +145% increase on our costs.

Publishers are exploring several options including but not limited to:

-Storing product in China, importing to the U.S. only when absolutely necessary.
-Storing product in Canada, waiting for U.S. tariffs to be removed (Still counts as China import).
-Pausing all sales in the U.S.A. and focusing on international markets.
-Cancelling planned production runs.
-Doubling down on development and building out their future publish ready catalogues.
-Shuttering their business and operations to protect financial investments, and buy time.
-Downsizing, furloughing, or terminating staff
-Exploring alternative warehousing options like bonded warehouses which, while costly, avoid delay immediate tariff ramifications. 
-Canceling/Delaying new crowdfunding projects
-Implementing tariff surcharges on shipments/projects/retail orders
-Etc.

Q. Any other trouble on the horizon?

Well, other than even higher tariffs there are a few things Cephalofair and others in our industry may be anticipating and doing out best to navigate even in the event that we see tariff reversal or reduction:

-Retailers with limited stock around the holidays, their most critical time of year.
-Surge demand and pricing on freight container availability.
-Backlog of containers at ports and in warehouses (like our 25 containers worth of products in China now).
-Backlog of fulfillment centers available for crowdfunding project fulfillment, leading to delays.
-Surge demand on our normal manufactures from multiple clients resuming production at once.
-Tighter cashflows due to multiple product restocking needs at once.
-Etc.

That being said, a complete reversal is most ideal and still the absolute end goal, at least as it pertains to our industry.

Source: Toy Association Member Survey (April 2025); 410 Small & medium-sized enterprise (SME) respondents



Q. What are we doing on Gloomhaven 2nd Edition?

Right now, the game is completed and we are proceeding with international shipments first. Once all non-U.S. copies have shipped, we will assess the tariff landscape and make the most financially responsible decision to make sure we are both A) Protecting your investment in GH: RPG and Miniatures, and B) Not having to charge U.S. Backers more than absolutely necessary.

Gloomhaven: Second Edition



Q. What are we doing on Gloomhaven: The RPG?

I’ll be honest - us producing ANYTHING new at this point is a gamble and poses cash flow challenges as long as we know our primary market (U.S. ~60-70%) is not viable for the tentative future. So development and pre-production continues, in an attempt to make most of this downtime and elevate this product as much as possible. We are leaning into continued and additional development, graphic design, artwork, and packaging options. To be clear, more work IS needed regardless of tariffs, but their existence incentivizes us to continue spending more time with it than rushing it out the door, for sure. Ultimately our project/product pricing was factored and dependent on producing U.S. stock, so we will have to wait and see what the landscape looks like for now.

Gloomhaven: RPG & Deluxe Box Set



Q.What are we doing on Miniatures of Gloomhaven?

As with the Gloomhaven: RPG, pre-production continues! We are still actively reviewing, revising, and approving final miniature samples with the hope that by the time we are ready to go full-scale into production on our steel molds that we will be able to go into mass production with some level of confidence we won’t be facing 145% tariffs. Ultimately our project/product pricing was factored and dependent on producing U.S. stock, so we will have to wait and see what the landscape looks like for now. 

Miniatures of Gloomhaven: Frosthaven Summon - Bone Horde



Q. You know, if you’d stuck to your timelines, you’d have shipped ahead of tariffs.

Okay, so this one is not a question. But we’ve seen it repeated a few times and want to acknowledge that timelines on our creative visions have always been a weak point for Cephalofair when we embark on a project. This is something we own, and is a reality for a multitude of reasons (not excuses) from expanded product scope, world events, production delays, underestimations, growing pains, mistakes, etc. 

Ultimately, we are proud to maintain a 100% fulfillment rate on our projects and want to express that we’re our biggest critic and want to continue making improvements in this area. While we don’t have a crowdfunding project planned now or anytime in the foreseeable future, this is an area that will take a leading focus for our design, development, and project management teams. 

But we understand the criticism and, trust me, I wish we’d have been in position to ship even a month earlier than we have found ourselves. We look forward to making improvements for you in the future and understand that may take some proving on our part. 


I’ve heard there are easy solutions to your tariff woes, and you simply need to <insert suggestion here>, are you/can you/will you?

We at Cephalofair really appreciate anyone’s desire to help navigate these uncertain times, and take all suggestions in good faith. That being said, we want to enthusiastically assure our backers that we are (unfortunately) spending the majority of our time (outside of strictly creative teams/contractors) navigating any/all options to us at this time and restructuring operations where we can.

Currently we are consulting with a) legal teams, b) customs brokers, c) freight forwarders, d) multiple factories, e) the majority of our industry peers (yet to ship, and already shipped), f) other industries of trade, etc.

I would STRONGLY advise backers, upcoming publishers/creators/designers, and others facing devastating cost increases to be leery of any “easy fixes” or “one size fits all” narratives they may come across by asking for receipts, looking for evidence of proven methods and track records, and scrutinizing incentives they may have for offering said solutions. It makes sense to double check your homework. Some of us are on our third and fourth check. Personally, I can’t blame a single one of our peers for taking conservative and precautionary steps to fortify their businesses, rather than rolling the dice on an untested game theory.

Regardless, the fact that these overnight changes in trade policy consistently come communicated in the form of tweets, Truth Social posts, and candid press comments, while leaving wide room for interpretation, miscalculations, and confusion should be testament to how ineffective and harmful this administration’s actions are on small and medium size businesses, many of whom are one or two world events away from troubled waters and are still recovering from the last one.

We may be Mercenaries.... but we're not pirates, scoundrels, or ne'er' do wells!

I need Gloomhaven, and I need it now! What are my options?

WELL. While we’re still working on doing everything and anything we can to get Gloomhaven physically to you, we are excited to share that it would appear that GLOOMHAVEN: DIGITAL (PC) is currently INCLUDED FREE on Amazon Prime Gaming through June 18th, 2025.

This is not our doing (Twin Sails handles sales/marketing of the digital game), or specifically anything to do with tariffs, but if you haven’t checked out the PC version of the original game now might be a great time while awaiting the new physical second edition!

Gloomhaven: Digital (PC) included free with Prime Gaming through June 18th, 2025!


What’s Next?

Our team is currently on its way to our annual “Gloomcabin” development retreat where we are planning to spend some time in person on the above mentioned projects (and possibly get our hands on some exciting new ones…) and we will be largely out of the office through this time next week.

(Retreat = Vacation rental or cabin and a week of home cooking from yours truly)

As a fully remote company, we lack a common office so this is the one time a year we get to come together as a team and work together in person playtesting, brainstorming, and planning for current and upcoming projects. It’s also the time we get to celebrate our hardworking staff with some afterhours home cooked meals, games, and festivities.

While admittedly a less than desirable time for our industry and selves, one of the few things we can make sure we’re continuing to do is doubling down on development and planning for happier/easier times. 

We’ve got a few surprises up our sleeves and announcements to make when things begin to return to normal, but trust that our focus remains on our outstanding obligations to you on these projects.

I’ll be keeping up daily on news and changes to policy through next week even at “Gloomcabin”, but we’ll assess where things look upon our return and continue pushing forward and adapting to each obstacle. Updating you along the way.

Gloomcabin: Development Retreat 2024 (Feat. Nacho Bar by Chefs Paprocki & Johnson)



Wrapping Up


With that, we’ll be back in two weeks with our next update and confirmation of first container shipments of Gloomhaven. Thank you again for your support and patience as we continue tweaking our initiatives. 

Reminder: if you’re tired of tariffs impacting the hobby you love, please consider contacting your local elected representative and tell them how they can best represent your interests, whatever they are:

https://www.congress.gov/members/find-your-member
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So, I see a lot of people here linking to Dwight's blog on the High Noon website. As a counterpoint, I'd like to post some links to real data that everyone can look at and form their own opinion. Dwight's blog post has garnered several critical comments - comments which when I returned later seemed to have been deleted. It's a bad sign when an author deletes those that disagree with them. Dwight says lots of things that can easily be verified as wrong, e.g., he claims that Frosthaven (which he conflates with Gloomhaven) is about 1 cubic foot. Anyone that owns Frosthaven knows that's not even close. He talks a lot about HTS codes, but what he doesn't mention is that that's just a part of the issue. There's extra stuff tacked on to that. Don't believe me? Take a look at Trump's own executive orders: February 1 - 10% IEEPA tariff increases by 10% - https://www.whitehouse.gov/fact-sheets/2025/02/fact-sheet-president-donald-j-trump-imposes-tariffs-on-imports-from-canada-mexico-and-china/ February 2 - Clearly stated ad valorem duty is 20% - https://www.whitehouse.gov/presidential-actions/2025/04/further-amendment-to-duties-addressing-the-synthetic-opioid-supply-chain-in-the-peoples-republic-of-china-as-applied-to-low-value-imports/ April 9th - 125% reciprocal tariff - https://www.whitehouse.gov/presidential-actions/2025/04/modifying-reciprocal-tariff-rates-to-reflect-trading-partner-retaliation-and-alignment/ The value of 145% that people are quoting is based on the fact that the 20% ad valorem duty and the 125% reciprocal tariff stack on top of each other. For those that like to look at the HTS codes, make sure you're looking at 9903.01.20 at https://hts.usitc.gov/search?query=9903.01.20 because that's where you will see the duty mentioned in the February 1 and February 2 Executive orders. The reciprocal tariff is added on to that, hence the 145%. I'm not trying to make a political statement. I just want to make real information available to people so that they can see the truth for themselves.

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First it’s very sad to witness all that is happening with this awesome community. Hope in time things could change for the best :) My question is: I live in Mexico, shipping here is consider international or is part of the US group/cluster etc? Thanks, 😊

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I know you all at Cephalofair are probably exhausted by ignorant amateurs like me suggesting things that you likely already thought of and eliminated a a possibility, but by way of encouragement, the idea of anything getting in the way of more content is terrile. All of this is a mess, but the true tragedy isn't financial. It is that this impacts hundreds (thousands?) of developers, creatives, fans from getting their ideas out into the public and sharing them with the world. We all appreciate the top quality of the final products, but aren't the ideas and concepts what we really enjoy? How many Gloomhavens will never see the light of day as a result of this? Would anyone rather never have Frosthaven, or would they rather play a janky paper-based p-n-p copy with old buttons and pennies as components, or a simple digital version similar to early chess and solitaire games? I would be willing to plunk down some money for a sheaf of paper that I have to cut out, but could still experience the GAME. So much thought and work has gone into the RPG, it'd be a fremling shame if no one ever got to play it because the cardboard and plastic were stuck overseas, or were insanely costly. Especially if this allows the companies to survive through this period. Maybe the paper copies of the IP come with a promise of a full version once it is producible at a certain price-point . . . just a thought. I certainly prefer things as they were, but I'm willing to apply a little imagination to make an inferior version of the IP accessible. At least temporarily.

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Wil you ship to EU from China or from US. Won't that affect tariffs. That if you sen direct from China you won't pay EU tariffs on US?

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