I've got a long overdue update for you today-- the bandaid prototypes finally arrived! They look incredible too and I'm so happy!
Bandaids will come packaged together in a poly bag with a length of elastic string that you can cut to suit your needs. Because of the loose bits and assembly required they are NOT recommended for young children. It's not an ideal solution, but so far its the best one I've come up with.
Now for the transparency portion of this update! I have some really big, both fun and a lil stressful numbers to share.
This month I ordered over 22,000 pcs worth of plushies and accessories (not including keychains, pins, or totes-- that's gonna be another several thousand!)
This means we'll have lots of leftovers for the tinyteeth.shop store after all orders are fulfilled.
Final cost? Roughly $210,000! That doesn't include shipping though, which is estimated to be another $30,000-$50,000 (this is actually less than I expected, so I'm pretty pleased)
I've got another $100,000 set aside for shipping to backers and preorder customers. I don't think it will cost this much, but I'm not sure exactly how much 3rd party fulfillment will add to the cost so better safe than sorry.
Now you might be going--that doesn't add up to how much the campaign raised and you're right! Is the rest all profit? Haha, I wish. Have a few more big numbers, for funsies.
Advertising fees ate up about $71,000
Professional tax prep and getting my books in order cost another $5,000
Hiring a lawyer and getting the trademark process started was roughly $4,000
Both Stripe (payment processor) and BackerKit also take a cut of my earnings, to the tune of about 7% if I remember correctly (roughly $42,000)
Failed payments, believe it or not. The estimates you see on the preorder store and campaign page don't account for the hundreds of payments that fail (over $30,000 worth in this case)
And the remainder goes towards prototypes, any unexpected fees, and sustaining myself as I bring everything to fruition.
In summary, running a giant campaign ain't cheap! But assuming all goes well, everything that sells in the tinyteeth.shop store is essentially profit and that's pretty exciting! My ultimate goal is to invest a good portion of that money into future snughoul-related projects and keep bringing y'all these spooky cuties for years to come 💖
Also reminder that the snughoul discord is poppin' and yall should check it out: https://discord.gg/GPsu6exqzX (the link won't expire this time I promise 😅)
