Once again I apologize for the stretch of silence in between updates critters! I was worried that as soon as I posted an update something especially exciting would happen (or worse yet, I'd get our hopes up over nothing).

But the wait has finally paid off! The snughouls have officially left the factory!! This is what roughly 1200 boxes of snughouls and snughoul accessories look like 😳

Now the clock starts on their estimated arrival. We're looking at about 35-45 days in transit since they'll be arriving by container ship. I will be sure to share an update here as soon as their status changes/they reach the port/etc etc.

Another bit of good news: the 'ghouls passed their 3rd party inspection with flying colors! Out of 500 plushies inspected (across all styles and colors), only 2 had major defects that would categorize them as a b-grade which is frankly incredible. Some defective plushies are to be expected, but as long as the failure rate is below 5% I'm a happy camper and the odds of a backer receiving a damaged snughoul drop dramatically.

All and all, I'm happy, relieved...anxious over what fulfillment will look like when they finally get here 😅 But right now everything is looking great and I can't wait for everyone to receive their snughouls!

A final note: remember we have a hoppin' community over on discord so come join us if you would like something to tide you over between updates! I share something there almost every day, whether its illustration WIPs, graphic design, plush samples for future projects, you name it. 

I also share tons of more mundane, behind the scenes stuff like inspection reports, the sampling process and so on so if you're thinking about launching your own plush project someday you can come learn from my mistakes 🥲

That's all for now critters. Thank you so much for your patience thus far, and I'll see you in the next update!